In business, your first impression often happens through an email. Whether you’re pitching a service, offering a partnership or responding to a tender, the way you write your business proposal email can make or break the deal.
We have worked with entrepreneurs, startups and agencies across Zimbabwe and one thing remains true: success starts with clear, persuasive communication. Here’s how to write a business proposal email that gets noticed, read, and acted upon.
Start with a Strong Subject Line
Your subject line determines whether the recipient opens your email or ignores it. Be specific, professional, and relevant.
Introduce Yourself and Establish Credibility
Begin your email by briefly introducing who you are and your company’s expertise.
Example:
I’m so and so from Vencer Systems, a digital agency based in Harare specialising in website design and digital marketing for businesses like yours. This immediately gives context and builds trust.
State the Purpose Clearly
Get straight to the point. Let the recipient know why you’re writing.
I’m reaching out to present a tailored proposal for redesigning your website to enhance user experience and increase customer engagement.
Highlight the Value (Not Just the Service)
Focus on what’s in it for them, time saved, visibility gained, or revenue growth.
Our goal is to help your business reach more customers online through a fast, mobile-friendly, and SEO-optimised website.
Keep It Short and Structured
Your email should be easy to scan. Use short paragraphs and bullet points for clarity. Avoid long attachments instead, include a short summary and link to a proposal document or PDF.
Add a Clear Call to Action
End with what you want the recipient to do next — reply, schedule a meeting, or review your proposal.
I’d appreciate the opportunity to discuss this further. Are you available for a quick call this week?
End Professionally
Close with appreciation and your contact details.
Kind regards,
[Your Name]
Vencer Systems
📞 +263 778 473 956 | 🌐 www.vencer.co.zw
